Type of Publication: Working paper

Spread the Word: A Replication and Theoretical Extension of a Word-of-Mouth Model of Consumer Behavior with Regard to the Context of HIV Prevention Campaigns, IRSPM Conference

Author(s):

T, Brand; F, Liberatore; E, Hollenstein; A, Angerer

Location(s):

Hong Kong

Publication Date:

2016

Link to complete version:

https://digitalcollection.zhaw.ch/handle/11475/13199

Citation:

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