Art der Publikation: Arbeitspapier

Spread the Word: A Replication and Theoretical Extension of a Word-of-Mouth Model of Consumer Behavior with Regard to the Context of HIV Prevention Campaigns, IRSPM Conference

Autor(en):

T, Brand; F, Liberatore; E, Hollenstein; A, Angerer

Ort(e):

Hong Kong

Veröffentlichung:

2016

Link zum Volltext:

https://digitalcollection.zhaw.ch/handle/11475/13199

Zitation:

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